Stevie said in various interviews at the time that Nightbird was her favourite song on The Wild heart album, since she wrote it for Robin I think she chose it for personal and emotional reasons.
Even if the album was full of better commercial choices (Enchanted, Nothing ever changes, I will run to you, Sable on blond), I think Nighbird was the right choice for her at the time to honour Robin's death.
She could still had promoted it better though, but that's a problem that repeated itself various times in her career.
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